Maybe you’re afraid of cold emailing.

Don’t worry.

Most people are scared of “going cold”.

Start doing it, and the fear goes away quickly.

Ask yourself: ​“what’s the worst thing that can happen?”

Don’t let yourself overthink it. Take a few conscious breaths before every cold outreach and reset. Have you done mindfulness before?

That’s HUGE. Use that.

Remember, YOU are the price here. If the email or call doesn’t work out, well… too bad for them… Just shrug your shoulder, say ​“It’s their loss”,​ and move on.

You don’t want to waste time on people that are not going to convert. You cannot convert/close everyone, and you will not convert/close everyone.

I know.

I’m a copywriter; I’m not an expert on selling over the phone. However, here’s a few neat tricks savage sales-people use when they do get on the phone with someone:

• They let the other person speak more (about 70% of the time, to be more precise). People love to talk about themselves, their struggles and their business.
• They ask emotional questions. It’s the same principle as in great copy. Don’t be afraid of sentences like ​“How does that make you feel?”​ after they have shared something about their decreasing revenue or staff not delivering what was promised or expected of them. Never be afraid of the discomfort of an emotional call.
• They start the call with something like this: ​“You’re probably gonna hate this, but this is a sales call. Can I have just 30 seconds of your time to explain why I’m calling? You can hang up at any point”​. Believe it or not, this really works. People love to know what’s going to happen before it happens, and people love honesty. Don’t lie.

Just these 3 things alone have brought me great results when it comes to calling and cold calling. It’s not THAT hard, I promise.